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On the second day that I was visiting her in Toronto, Annie brought back a pile of books from the library. On the top was a tiny book with a cover so simple that it looked like it might be a children’s book about potty training.

dipcoverThen I read the subheader.

“A little book that teaches you when to quit (and when to stick)”

It seemed like a fluffy bit of entertainment. Something like “The Tipping Point” which is fun to read but not exactly a life changer. I was wrong, though. Dead wrong.

It was only seventy three pages, so I read it aloud so that both of us could read it at the same time. Halfway through I knew that it would change my life. It is DEFINITELY worth reading in its tiny little entirety, but here are the big things I got out of it:

  • There is no point in doing something which will define you that you can’t be the best at in the world at. This doesn’t apply to a non defining hobby like yoga, but it DOES apply to your career.
  • “The world” can be shrunk down by choosing a niche. Best doctor in the world is nearly impossible, best thyroid surgeon in Texas isn’t so bad.
  • It’s important to be the best in the world because they get paid WAY more than the second best. No one is looking for the second best of anything. EVERYONE is looking for the best of everything.
  • To become the best of anything you will have to go through a dip. A dip, as shown on the cover, is the period of time where the work put in doesn’t yield the benefits you want. It’s the hard part. The part where people quit.
  • The dip is a good thing. It’s the “moat” that filters people out and makes it so valuable to be the best. If there was no dip everyone would be good and you couldn’t stand out. It’s an opportunity.
  • The dip is hard to cross, but not as hard as you think it is. You’re probably farther along than you think.
  • You MUST quit everything and focus on one remarkable project in which you can a) be the best in the world and b) WANT to be the best in the world.

The book had a monumental impact on me. And it should—who is worse about doing a million and one projects than me? And seriously, how many of them have I pushed through the dip in?

Umm… none?

So Annie and devised a process to figure out what to quit and which one thing to stick with. It made a muddy and difficult decision crystal clear for both of us, and I hope it will for you too. Here’s the process:

Step One: Write down everything

Write down every possible career path or project you are considering. Add in hobbies that take up tons of time. Here is what I wrote down:

  • BTYB Blog
  • Life Nomadic
  • Make Her Chase You
  • Conversion Doubler
  • Rapping
  • Best In The Land
  • Daily 15
  • Poker

Annie had fewer career sort of things and way more hobbies that took up a lot of time like Ballet, Yoga, Cooking, Running, etc.

Step Two: Evaluate Each

Next write down whether you COULD be the best at each item and whether you’d WANT to be.

In some cases I found that I didn’t even really have a goal. Like Daily 15. How can I be the best at that? Even this site, Better Than Your Boyfriend, has no real goal.

Here’s my list after evaluating. The first Y/N is to indicate if I CAN be the best, the second is do I WANT to.

  • BTYB Blog: Not in its current state / Don’t know
  • Life Nomadic: Yes / Yes
  • Make Her Chase You: Maybe / No
  • Conversion Doubler: Yes / No
  • Rapping: Yes / Yes
  • Best In The Land Yes / Kind of
  • Daily 15: ? / Not really
  • Poker Yes but hard / Not really

Here is my thought process for each:

BTYB Blog: The main reason I write this blog is to have a way to catalog my adventures and thoughts. I guess I’m the best at writing about my life, but that’s not something that really has a dip. The best strategy is to use BTYB as a personal outlet and to use it so that my slowly growing readership of similarly thinking people can keep up to date with my projects.

Life Nomadic: Todd and I probably ARE the best modern day nomads out there, at least the ones documenting it. I think that this is a huge growing trend, and we’re the ones who are on the cutting edge of adventure, lifestyle, gear, and technology. That’s not to say that we’re perfect or that our way of sharing it with the world is particularly great, but that we definitely have the potential.

And I DO want to be the best at that. I love the lifestyle and it’s the lifestyle I’m going to have no matter which one I pick.

Make Her Chase You: I don’t want to be the best pickup artist in the world. I think I COULD become that with a ton of work, but I just don’t love it like some people do. Mystery, Tyler, and Style have set the bar very high and created a huge dip. I think my book is the best book written about it, but to really make money from that I would have to become much better at marketing, and I’m not interested in that.

Conversion Doubler: Conversion Doubler has some bugs that need to be resolved so that it can work on ANY host, but once installed it IS the best. The problem here again lies in marketing. I would need to become a much better marketer and I am just not interested in that dip.

Rapping: I could become one of the best rappers. I’ve been practicing nearly daily since 1999 and have gotten to be pretty good. I have TONS of areas I need to work on, but I know I could do it. I also think that now is a great time for it since most new rap is terrrible.

Best in The Land: I think that I’m one of the best people at knowing which products to buy. I’m really interested in it and am really good at figuring that kind of thing out. But I don’t really love writing reviews.

Daily 15: I seriously have too many projects. I started this because I thought it was a good idea, not because I had a grand long term plan for it. I got bored of it.

Poker: Getting to be the best at poker would be a monumental task. It may not even be possible. And I just don’t love it enough to push through that dip. Even being the best poker player wouldn’t be as exciting to me as some other things.

Step Three: Pick One and Only One

This is the important part. Choose one, quit the rest, and become 100% dedicated to it.

I’m not arrogant enough (anymore) to think that I can beat my competition without dedicating 100% to anything. As a kid I was always told how smart I was, which gave me the idea that I somehow didn’t have to work as hard as other people.

Not true. At all.

The fact of  the matter is that there WILL be people you’re competing against who are giving it 100%. Your 50% is never going to be as good as a serious competitor’s 100%.

And yes, saying no to good options sucks. It’s hard. So are a lot of things worth doing.

I decided to keep BTYB around as a hobby. Two posts a week, no strategy or effort to make it into something huge. I’ve been doing it for three years and I like the practice of it, having a record, and the readers and friends it’s brought.

Make Her Chase You is almost gone. I have just finished making it into an actual paperback book so I’ll do a one time announcement to sell copies of that and then just leave it on my site for readers to buy.

Conversion Doubler is done. I’ll probably stop selling it and let existing subscriptions keep running until they quit.

I’ll keep rapping for fun.

Best in the Land is dead in the water.

Daily 15 hasn’t been updated in a while. I had a system to queue posts up for a year but I guess it broke.

Poker is out.

And that leaves the big winner. Life Nomadic.

It never occurred to me that LN would be my choice. I had no real intention of making it my focus, but this process made it crystal clear that it was really my only choice.

Todd and I have some huge plans for it next year and will be working at full tilt to make it amazing. Stay tuned for that…

If you aren’t totally sure what to do with your life, do the process yourself! Post in the comments what you came up with.

You can buy the book at Amazon.

edit: added poker


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There are 30 Comments.


feather
Nov 21st, 2008 @ 7:58 pm

Tynan what happened to poker? I thought that was the plan now its not in the top 7?


Jason
Nov 21st, 2008 @ 8:14 pm

Wow! Well thank god you’re not giving up the blog, a lot of people, myself included, would really miss it.
And what did happen to the poker?!

Nov 21st, 2008 @ 8:14 pm

Tynan,

Aside from Life Nomadic, Best In The Land is still my favorite out of all your sites.

Would you be open to accepting user submitted reviews? I wouldn’t mind writing up a short review every once in a while about something cool I’ve found. I’m sure through the forum we could breathe some life back into it!

Nov 21st, 2008 @ 8:16 pm

Also,

Have you thought about selling Conversion Doubler to a competitor? I’m not too familiar with the whole concept, but you could probably make a chunk of change off it if it’s much better than whats out there.


Tynan
Nov 21st, 2008 @ 8:23 pm

Just added poker. I guess leaving that out from the list shows where it is on my priorities.

I’m going to come up with something where readers can take over some of my sites and split profits with me. I’ll give more details about that soon.

Tynan


Dan
Nov 21st, 2008 @ 11:18 pm

Tynan~

Why not find an advertiser/marketer for you? That would take care of your book and CD without necessarily giving them up….

I don’t know anything about it, just wondering why you don’t try it

Dan


Danny
Nov 22nd, 2008 @ 12:55 am

This is a good system for figuring out what is important and THE MOST important in ones life. I recently discovered it on my own and am glad I did, it helped me realized that being a successful musician (success is a broad term which I have narrowed down but will spare your readers the details) is the only career that would make me truly happy. To bad I never heard of this book before, it might have saved me 6 years of indecision.

Also, I recently signed up to Daily 15. It is unfortunate that it will now die before I get a chance to try some of the ideas. Perhaps you could do an archive of past Daily 15 posts so that anyone who is interested can still find these ideas and try them out.

As always be awesome!

Nov 22nd, 2008 @ 5:33 am

Ha… I just wrote on my blog that I didn’t think the Dip was worth reading, but you’ve got me re-thinking that claim.

I bet you could combine a bunch of your ideas and market a wicked line of travel gear. I would wear a Tynan label.


Lori
Nov 22nd, 2008 @ 5:58 am

Awesome post. Been going through much of that thought process myself lately, this makes things a little more clear cut. But not sure it’s always a good idea to totally narrow down options that much.

One problem I struggle with is I can almost always be good at anything I set my mind to. On the flip side as soon as someone tells me I have to do X or do it a certain way to make money, I totally lose interest. I have a huge variety of interests though and usually the things I like best are the most challenging and least profitable.

That makes my list a little less clear cut than yours I think, but going to try to sort through it and see what comes up. I think I might already know anyway.

Glad you’ll keep up BTYB, been reading it a long time and while we don’t agree about everything, many things here led me to learn and try things that had a pretty big impact in my life.


Eryn
Nov 22nd, 2008 @ 7:02 am

Hmm. I’m going to try this.

Is it possible for you to support yourself financially off of Life Nomadic?


nick
Nov 22nd, 2008 @ 8:49 am

Great find Ty! It was this book that helped me decide to drop newrocktees.
Do you read seths blog? He posts once or twice a day and always has great content.


Matthew
Nov 22nd, 2008 @ 11:20 am

Interestingly enough, two days ago in my economics class we were studying international trading. The professor took about 5 minutes out of the lecture to tell us that we need to find the one thing that we are best at (as an honors class we are all good at a number of things) and focus only on that. Even if we are 2x better than everyone else at (a), if we are 3x better at (b) then we should let those who are not as good do (a) because we will have a greater impact for all involved if we only do (b). [Hope that makes sense.]
So I’ve been thinking about what I am best at, and your post gave me the tools to figure it out. Thanks!


Lori
Nov 22nd, 2008 @ 12:49 pm

Problem with narrowing only to what you’re best at, wouldn’t that generally be what you’ve spent a lot of time practicing, not necessarily what would be a productive fulfilling career?


Lazy Jones
Nov 22nd, 2008 @ 6:41 pm

Tynan, I’m a lurker reader of your site, and posted with different nicks sometimes, so I’m not exactly part of your court, but I’m one of those like minded following the blog for inspiration and encouragement.

And let me say this post is a NO-NO! (for me)

1) Read the author’s bio. He’s always been an entraprendeur and marketing man, tough a successful one.
His area of interest was already set from the beginning, and probably he had to do the pruning between similar sets of ideas.
You show a different mind, ranging from an almost 360° wide variety of interests and ideas.
This, in my opinion, should be enough to consider the author’s view of life less reliable (but still valuable!) for your particular case.

2) You scrambled hobbies, lifestyle and money-making.
Rapping is supposed to be the hobby, so it’s unlikely it will bring you the bucks for a prolonged and undefined period of time.
Whatever you think about yourself, I doubt you can become “the best” rapper for unlimited time.
You could deliver “the best” rap album or song, of course, but then you would need marketing to make it a recognized best and to get paid for your efforts.

Life Nomadic is supposed to be the lifestyle, but I don’t think it can bring the bucks.
I know about someone who does much travelling, and media companies pay him as a consultant to suggest best place in the world to shoot this or that video.
You could do the same, of course, but here again you would need to market yourself to make real money.

Here I’m assuming you still want the megabucks to pay at least the cryo.

In your life-review you cut out the things that could bring those money.
I’m with you about disliking marketing.
I’m a dude of freedom, and I hate forcing ideas into people’s mind and I think it’s the same for you.
So I can understand you want to cut out marketing.

But not Poker.
It doesn’t require marketing and you can make money from it without becoming the best.
Thw world is full of people wanting to part from their money, and I’m sure there will be plenty even in time of economic crisis.
It could become the source of income to support your lifestyle.

There is further reasoning behind this post, but I think I’ve shown my point enough.

In my opinion, of course!

:)

Nov 22nd, 2008 @ 8:50 pm

Nice post Ty.

I basically agree with narrowing all those sites into just 1 or 2, cause it surely must take you a good amount of time to keep them all updated. And all that time in front of a computer is a bit of a waste imo..I mean I just have a small personal blog and I find it hard to get time to post twice a week…
But like Lori said, narrowing to just one thing is tricky.I think it mainly works to decide something like a career, and you really have to think bout the profit issue…being the best sometimes isn’t enough to make the best money.
But I’ll try reading the book, I think it shows a way to make decisions very similar to what I’m trying to set in my life.

Nov 22nd, 2008 @ 9:01 pm

Great post! I also have far too much going on right now. A couple blogs, busy corporate career and teaching yoga.

I read your post and was inspired to the point of getting in my car (literally right after reading your post) and heading to the library to read The Dip (luckily, they had it!). I finished it in less than an hour. Wow, great book. I read Tribes last week (Seth’s most current book) and this is right up there with that one.

I’m gonna do my own little prioritization and let you know how that goes.

BTW….how do you define the market for “Life Nomadic”? That seems to be a big part of being the “best”….it all depends on how you define the market.

Nov 23rd, 2008 @ 3:05 am

I think you made the right decision. I just finished reading the book a few days before reading your post.

I left a comment on your blog a few months ago questioning why you were so dedicated to poker. I think you made the right choice…and of course Seth Godin put it into words far better than I could have.

The book is worth checking out for any who haven’t yet.

Nov 23rd, 2008 @ 4:00 am

Tynan:

Generally speaking, I don’t comment on books that I have not read. However, I have read your post, so I will comment on that.

“There is no point in doing something which will define you that you can’t be the best in the world at…..No one is looking for the second best of anything.”

Huh? So for example, the author is saying if you can’t be the best soccer player in the world, you shouldn’t play soccer at all. That doesn’t make any sense. The second best player in the world gets almost all of the same good things that the best player in the world gets (fame, money, fun, etc.)

In most fields, there is room for more that one person at the top. If you are only willing to do something if you can be the best, you are setting unreasonably high expectations.

In addition, there is another problem. “Best” is a very subjective term. There is no objective way to measure “best” in most fields. So how do you know if you are the best? Usually you can’t. So discussion of the subject is pretty much a moot point.

You also write: “A dip, as shown on the cover, is the period of time where the work put in doesn’t yield the benefits you want.” I suppose the author is right about that. But I was already aware of that idea, so the author isn’t exactly breaking any new ground.

Dave Brett
Austin, TX


Lori
Nov 23rd, 2008 @ 5:38 am

I was interpreting best to mean “best within your target market or range” basically. He can’t possibly mean just give up if you’re not the best in the world. And that makes some sense. If you already know you won’t ever beat the competition maybe it’s time to find a slightly different niche or a different market.


Dova
Nov 23rd, 2008 @ 3:58 pm

Dave:

the book talks bout how “the world” is completely subjective. it isn’t meant to be “the planet earth” necessarily. yes, it is possible but that is your world, but the dip teaches that “the world” is whatever you define to be. one of the examples he uses is to be the best organic goods retailer in the county or something like that.

by defining your world as something that’s attainable, not only to you keep yourself driven, but you also don’t set yourself up for failure like trying to be the very best soccer player in the world. it also keeps “the world” malleable. you’re able to redefine how wide or narrow your world-view is and reach your goal accordingly.


lachlan
Nov 24th, 2008 @ 7:04 am

oi tynan u hate marketing so
with MHCY why dont u have some sort of affilant marketing thing like when a person links to ur book they get a % of money.
so basically someone else does the marketing for you


Jeff
Nov 24th, 2008 @ 10:31 am

I liked this blog post, I’m headed over to amazon to pick up the book right now.

I guess you just have to be reasonable about the size you setup of your “world”, because it could be unreasonably small or big.

I definitely liked best in the land too, I liked that I had confidence that anything I saw on that site would most likely be the best in its category. It would be hard to continue that though since the cost of obtaining the best items and also since you’re not into accumulating as much stuff now days.

Nov 24th, 2008 @ 2:21 pm

Tynan,

One of things that I enjoy about your posts is that you “think out loud”. And by doing so you help others do the same.

A couple of friendly amendments:

First, one way to add clarity to the analysis you did is to ask for each of the projects/career paths, “what result am I trying to get here?” and I’m not talking about the monetary one – it is the “so that what will result” question. For example, “I am going to focus on Life Nomadic so that what will result?”

Second, just because you pick one project for now, I would suggest keeping the others as pipeline ideas because things change. And having had a chance to talk with you, you are a true entrepreneur. Most entrepreneurs find it hard to just stay with one thing for ever.

Nice post.

Dr. John


Al
Nov 24th, 2008 @ 3:44 pm

Hey Ty,
Have you ever considered entering Survivor or Amazing Race with Todd or Annie, I think most of the readers would really love to see that……

soo glad you’re keeping this blog

long time reader

Al

Nov 25th, 2008 @ 7:47 am

I like Dr. John’s insights… it reminds me of my multiple attempts to focus down to one project…. it usually works for a couple days, then I change my sails to match my “passion of the day.” The strategy, if you are a flaky entrepreneur like me, is to constantly overbook your pipeline. Eventually things emerge, revenues start coming, and you can hire up.
V


Chelsey
Nov 29th, 2008 @ 2:23 pm

Tynan,

I’m not sure if this is of any use to you, but I recently read this except from Malcolm Gladwell’s “Outliers” and immediately thought of you and your drive to be ‘the best’; it sort of coincides with the idea of “The Dip”.

http://www.guardian.co.uk/books/2008/nov/15/malcolm-gladwell-outliers-extract


st
Dec 10th, 2008 @ 8:15 pm

Just FYI for everyone, note that the audiobook version of The Dip is available on iTunes for just $3.95.


Alberto
Jan 4th, 2009 @ 3:39 pm

Also, it’s possible to be excellent at many things, and working on different areas. You’ve got Brian May, Queen’s lead guitarist, as an example, with his PhD in astrophysics (I think).


Aran
Jan 23rd, 2009 @ 10:15 am

This is the second book I’m reading because you’ve effectively evangelized it by writing how it’s changed your life. The other book being Ray Kurzweil’s Fantastic Voyage.

My thanks to you for these two books is in the form of hope that you can find the perseverance to stick it through. Okay gonna go sit and re-assess what I’m doing with my life.


Jak
Jan 26th, 2009 @ 10:41 am

Just thought i would add,
Something that is Really Important

In reply to “Lazy Jones”

Its NOT about the Money!

NOWHERE on this page does it mention anything to do with money

” Write down what you COULD be and what you WANT to be ”

This does not say What gives you most money that you want to be.
In all fairness some people might want to make a lot of money, where as some people would find there passion lies elsewhere.

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